I help businesses, universities, and professionals build structured, future-ready digital capabilities through strategy, advisory, and academic leadership — backed by 26+ years of industry and teaching experience.
My professional journey began as an entrepreneur, where I founded eMerchant and later Digitoze, working with businesses across different industries on digital transformation and marketing.
This evolved into ISDB Academy (Indian School of Digital Business) — an initiative aimed at helping students and professionals learn digital business and marketing in a practical way.
With time, I realised my core strength lies in strategy, teaching, and advisory, rather than day-to-day execution.
So, I consolidated my companies and academic work under a single identity:
A platform where I combine:
Today, I work with organisations that need clarity, structure, and capability-building, instead of agency dependency.








I work with startups, SMEs, corporates, and institutions to:
Outcome: organisations gain long-term digital capability and control.
Outcome: faster execution, lower costs, stronger decision-making.
Outcome: future-ready, industry-aligned academic programs.
Outcome: practical learning backed by research and real industry experience.
I don’t run campaigns. I design strategies and guide teams to execute with clarity. From digital strategy blueprints to building in-house teams and BOT (Build–Operate–Transfer) models, I ensure organizations gain long-term capability without dependency.
Alongside advisory, I continue to contribute to academia through:
My authored and co-authored books cover Digital Marketing, Business Management, Entrepreneurship, and AI in Business.
Some of my work has been featured on platforms like BusinessTalkz and academic forums.
If you are:
I will help you move from ideas to clear, actionable frameworks.
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